Experimental remodelling of the commercial space visual identity for a well-known european merchant.
The project aimed at a complete remodelling of the space of the entire interior and exterior image based on color, light, texture and finishing replacements and a completely new furniture design.
The new concept aimed at suggesting light, the bulb shape being chosen as a distinct recognizable element along with light, curves and colored shapes found in cylindrical or rounded furniture.
A key requirement was standardizing, adaptating to existing floor spaces and premises of the two commercial shopping galleries in Bucharest.